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I'm proud of my hometown and I'm proud to be a business owner | Jiyuan Agriculture Founder Lu Hongying: Choose one thing for life, not for the prosperity of easy craftsmanship

Release Time:2022-07-05     

She was born and bred in the countryside, and she was a loner in Shenzhen. After a lot of hardship, she made a career. However, she returned to her hometown and started a business in her hometown because of her love for her hometown and her family ties. Her name is Lu Hongying, a member of the People's Congress of Ji'an City, a member of the CPPCC of Jinggangshan City, and the founder of Jinggangshan Jiyuan Agricultural Ecology Co.

Jiyuan Agriculture

In 1979, Lu Hongying was born in a small mountain village in Guangming Township, Jinggangshan City. Her father was an old agricultural technician who had worked with agricultural products all his life, and she grew up with her father, so she was influenced by the word "agriculture", which took root in her heart.

Jiyuan Agriculture

In 1998, after graduating from secondary school at the age of 19, Lu Hongying went to Shenzhen alone and stayed there for nearly 20 years. In Shenzhen, she worked as a bank clerk, an accountant, a home furnishing business owner and sold medical equipment, and through her own continuous struggle, she also completed the accumulation of her original capital. In 2018, she returned to her hometown with her love for her hometown and her heart for agriculture, and invested in Jinggangshan Jiyuan Agricultural Ecology Co.

Jiyuan Agriculture

Lu Hongying:I didn't have a warm feeling outside, so when I came back, I felt that the familiar environment, the familiar people and the familiar land were the best time to come back and start a business, to develop modern agriculture.

Jinggangshan Jiyuan Agricultural Ecological Development Co., Ltd. was formally established in 2018, taking land, building plants, decoration, Lu Hongying are personally, the local government department's investment support policy or one-on-one to help her business, from land approval, to plant construction, to project support, each process is given motherly service, so that she felt the strong love of the people of her hometown.

Jiyuan Agriculture

Lu Hongying:When we first came back to our hometown, the whole approval process, including the project process, we are not very familiar with, we help the unit one-on-one to our business, with us to do the certificate, accompany us to the approval of land, each unit one by one to accompany us to run down, so this is particularly warm, but also feel the support unit of the hometown, the business is safe and stable business, but also to maintain business, to give the enterprise a very Warm care.

In this way, Lu Hongying Jinggang Mountain company very smoothly completed the construction and decoration of the plant, 2020 the company is preparing to purchase production equipment, immediately ready for production, just when she was ready to shake off a big job, a sudden epidemic, to Lu Hongying brought trouble, the medical equipment business in Shenzhen was greatly affected, no source of income on the one hand, and the need for a lot of This left Lu Hongying at a loss. After learning of the difficulties faced by the enterprise, the government of Jinggangshan actively coordinated and applied for a Caiyuan credit pass for her enterprise, giving her a one-off interest-bearing loan of 5 million to solve her problems.

Jiyuan Agriculture

Lu Hongying:At that time, we were facing financial difficulties, and without the support of the government's $5 million Caiyuan credit pass, the enterprise would have faced, that is, it would have been difficult to go further down the road. In August 2021, Jiyuan Agriculture successfully completed food safety certification and officially went into production. Today, the company has built six production lines of special agricultural products, including bean skins, bamboo shoots and tea oil, and has created four production bases, achieving an output value of nearly 10 million and solving the employment of nearly 500 people in just a few months.

Huang Longxia, 30 years old, is a financial officer of Jiyuan Agricultural Company, has been working outside before, as a girl, with the age, also thinking of going home to work, she told reporters, working outside, very tired, pressure is also very big, parents are also old, has long wanted to come home to work, but there has been no suitable opportunity, in recent years, the good policy of the hometown, attracting more enterprises to settle, but also let In recent years, the good policy in her hometown has attracted more enterprises to move in, which has also enabled her to realize her vision of employment at home.

Jiyuan Agriculture

HuangLongXia:The work environment at home is much better than I thought, now the family is substantially in the reform, each enterprise also do very very good, income compared to outside is certainly not as high as outside, but relatively speaking still can, I think at home or very good. Choose a lifetime, not for the prosperity of easy craftsmanship, this is a painting hanging in front of Lu Hongying's office, she went from the prosperity of first-tier cities to the hardships of returning home to start a business, for the dream in mind, Lu Hongying told us that the next step she will start the construction of the enterprise's R & D centre, to create a standardized processing plant in the countryside, to produce more and better agricultural products, to create their own brand belonging to Jinggangshan, to help more people back home, for Jinggangshan agricultural industry development to contribute their own strength.

Lu Hongying:I have a deep-rooted love for agricultural products, and after I go out, I think our green food is very good, but I do not have a brand, nor do I have a perfect processing system, so I want to come back, improve a standard system, do our Jinggangshan brand, export to.


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